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Brand Identity
Cinque
Cinque is the dynamic brand identity for a Hub dedicated to the creative industry.
The name represents the five fingers of the human hand and the concept of the logo comes from the idea of creating and making.
The three different modules represents the touchpoint and trace left by the fingers on a surface during three actions: to take, to touch, to type. The modules and the letters on a grid move in a fluid way creating numerous variants of the logo.
to take
to touch
to type
The modules and letters move
freely on the grid, creating multiple variants of the logo and a dynamic identity.
The cut modules convey
three–dimensionality and materiality.
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